Are you wasting your time on Switching Costs?

Switching costs might not be a term you are familiar with. And reading the words for the first time might not give you even a remote glimpse into their definition. Some people would think of the time it would take to switch anything: switch you car insurance, switch houses (move), switch partners (break-up and move on?), etc. But no, it has no real bearing on switching a concrete thing. Switching costs are associated with switching between task: having to direct and re-direct your attention. If you’ve read the book “Deep Work”, of which I’m not a massive fan because some…...